Jerry Rubin (July 14, 1938 – November 28, 1994) was an American radical social activist during the 1960s and 1970s. During the 1980s, he became a successful businessman.
On November 14, 1994, Rubin jaywalked on Wilshire Boulevard, near UCLA in Los Angeles, California. It was a weekday evening and traffic was heavy, with three lanes in each direction. A car swerved to miss Rubin but a second car, immediately behind the first, was unable to avoid him. He was taken to the UCLA Medical Center, where he died 14 days later. He is interred in the Hillside Memorial Park Cemetery in Culver City, California.