Tuesday, November 12, 2019
"The Lone Ranger" Producer & Entrepreneur Jack Wrather 1984 Holy Cross Cemetery
John Devereaux Wrather Jr. (May 24, 1918 – November 12, 1984), was an entrepreneur and petroleum businessman who became a television producer and later diversified by investing in broadcast stations and resort properties. He is best known for producing The Lone Ranger, Sergeant Preston of the Yukon, and Lassie television series in the 1950s as well as marrying actress Bonita Granville.
Wrather was born in Amarillo, Texas on May 24, 1918 to Mazie (Cogdell) and John Devereaux Wrather, Sr. They moved to Tyler, where he grew up and graduated from the local high school in 1935. He graduated cum laude with a Bachelor of Arts degree from The University of Texas at Austin in 1939. Wrather worked in the oilfields of East Texas as a wildcatter and pipeline walker as his college summer job. The early 1940s with his father's illness, Jack took over as president of his father's oil company, Overton Refining Company.
First marriage and military service
On July 31, 1941, he married Molly O'Daniel, the daughter of Democratic Governor and later U.S. Senator Wilbert Lee "Pappy" O'Daniel. They had two children before divorcing in 1945. Wrather served in the U.S. Marine Corps Reserve during World War II (1942–1947) in three campaigns and commanded a Marine air group in the Philippines.
After the war, Wrather bought a home in Hollywood and became a movie producer, founding Jack Wrather Pictures Inc. In 1946, he produced his first movie, The Guilty, starring Bonita Granville, whom he would later marry. By 1955, he had produced six more movies, including High Tide, Perilous Waters, Strike It Rich and Guilty of Treason. The films were produced for Eagle-Lion Films, Warner Bros., Allied Artists and United Artists.
In 1947, he married movie actress Bonita Granville. They had two children. Granville appeared in over 40 movies during the 1930s and 1940s and on many dramatic television series during the 1950s, and later became a producer for the Lassie show. She is best known for playing the role of Nancy Drew in a series of movies in the late 1930s and being the narrator for Lassie.
Wrather purchased 70 percent share of the television station KOTV in Tulsa, Oklahoma from fellow oil millionaire George Cameron. The other 30 percent was owned by station manager Maria Helen Alvarez and commercial manager John Hill. Wrather knew nothing about the management of a station and offered to increase Alvarez and Hill to 50 per cent of the stock in exchange for their services.
Hill wanted to move on to real estate, so Wrather agreed to purchase his shares and increase Alvarez to 50 per cent owner in the new Wrather-Alvarez Television and Wrather-Alvarez Broadcasting companies.
Wrather-Alvarez went on to purchase the San Diego, California television and radio stations KFMB-TV and KFMB in 1953 and New York City radio station WNEW in 1955. Television station KOTV was sold in 1954 when Alvarez relocated to the San Diego station. Wrather-Alvarez also owned WJDW-TV in Boston, Massachusetts, and donated it in 1965 to the WGBH Educational Foundation, which operates it as the PBS station WGBX-TV.
Wrather-Alvarez also financed and owned the Disneyland Hotel in Anaheim. Walt Disney asked Wrather to build the hotel after Disney had exhausted his credit line in building the Disneyland theme park. The hotel was completed in 1955, and immediately shared the success of Disneyland. When Disney later attempted to buy the hotel, Wrather refused to sell.
In 1954, Wrather-Alvarez purchased the complete rights to The Lone Ranger and took over production of the television series (1954–1957). The corporation also purchased the Lassie television series in 1956 and the Sergeant Preston of the Yukon television series in 1957.
The Wrather-Alvarez relationship did not end well because Wrather had discovered that "Miss" Alvarez had married former partner John Hill when he had been "bought out" and his shares given to Alvarez. Wrather unsuccessfully sued Alvarez and Hill for fraud. In 1958, Wrather bought Alvarez's shares of Wrather-Alvarez and became sole owner of its television and hotel assets. The Wrather-Alvarez holdings were distributed into separate companies: Wrather Hotels, Lone Ranger Inc., Lone Ranger Television, Lone Ranger Pictures, and Lassie Television.
The Independent Television Corporation was formed as a joint venture between Jack Wrather and the British Incorporated Television Company in 1958. In September 1958, Independent Television Corporation purchased TPA for $11,350,000. The company operated primarily as a distribution service for syndicating television shows produced by Wrather or the British ITC company. Wrather later (about 1959–60) sold his shares of Independent Television Corporation to ITC. He was also the founder of Los Angeles public television station KCET.
Wrather is known as the man that "sued the mask off the Lone Ranger." When a new theatrical movie version of the Lone Ranger was being produced during the late 1970s, Wrather obtained a court order requiring Clayton Moore to quit making public appearances as the Lone Ranger. This resulted in a great deal of negative publicity and The Legend of the Lone Ranger released in 1981 was not well received. Before Wrather died, he gave permission for Clayton Moore to resume making public appearances in costume.
Wrather further diversified his holdings by building or buying resort hotels and other properties throughout the United States.
In addition to the Disneyland Hotel, Jack Wrather also owned the Twin Lakes Lodge in Las Vegas, Nevada, the L'Horizon Hotel in Palm Springs, California, the Balboa Bay Club and Resort in Newport Beach and the Inn at the Park in Anaheim. In the 1970s there was talk of the Disneyland-Alweg monorail being expanded to stop at the Inn at the Park, that never came to fruition. The Inn at the Park has changed ownership frequently, and is currently operated as the Sheraton Park Hotel at the Anaheim Resort.
In 1957, Wrather purchased the Muzak corporation, a company providing "elevator music" for business environments. The company owned an extensive library of "easy-listening" music and one of the world's largest recording plants. Wrather sold the company in 1972.
In the early 1980s Wrather purchased, restored and made tourist attractions of the Spruce Goose and the RMS Queen Mary in Long Beach, California.
Over the years, Wrather created or purchased many different companies for his various businesses and investments. These included Evansville Refining Co., Overton Refining Co., Jack Wrather Pictures, Inc., Freedom Productions Corporation, Western States Investment Corporation, Wrather-Alvarez Broadcasting, Inc., General Television Corporation, Jack Wrather Productions, Wrather Hotels, Lone Ranger Inc., Lone Ranger Television, Lone Ranger Pictures, Lassie Television, the Muzak Corporation, and the A.C. Gilbert Company. In 1961, he combined his various holdings into the Wrather Corporation.
Wrather died of cancer on November 12, 1984 at St. John's Hospital in Santa Monica, California. His funeral was held at the Roman Catholic Church of the Good Shepherd in Beverly Hills and he was buried at the Holy Cross Cemetery, in Culver City, California.
Disney finally acquired the Disneyland Hotel in 1987, when it purchased half share ownership in the Wrather Corporation and the other half in 1988. Disney has retained the hotel but sold off most of the other assets. Most of the popular Wrather franchises are now owned by DreamWorks Classics. Various documents related to Wrather, Bonita Granville, and the Wrather company are archived at Loyola Marymount University as part of its Center for the Study of Los Angeles collection.
The Guilty (1946)
High Tide, Perilous Water (1947)
Strike it Rich (1948)
Guilty of Treason (1949)
The Lone Ranger and the Lost City of Gold (1958)
The Magic of Lassie (1978)
The Legend of the Lone Ranger (1981)
The Lone Ranger (1949–57)
Sergeant Preston of the Yukon (1955–58)
1. Amanda Oren, "WRATHER, JOHN DEVEREAUX, JR.," Handbook of Texas Online, accessed August 28, 2015. Uploaded on June 15, 2010. Published by the Texas State Historical Association.
2. Ennis, Thomas W. (November 13, 1984). "Jack Wrather, 66, Dies in California". The New York Times. The New York Times Company.
3. Jack Wrather, Texas Whirlwind, Earns a Fast Dollar in Bow as Producer By JOHN FRANCHEY. New York Times (1923-Current file) [New York, N.Y] 25 May 1947: X5.
4. Kimler, Forest (September 11, 1978). "Jack Built More Than a House". Orange County Register.
5. "Disneyland Hotel will Open Shortly". Independent Press Telegram (Souvenir Edition). July 15, 1955. p. 14.
6. Stassel, Stephanie (December 29, 1999). "Clayton Moore, TV's 'Lone Ranger,' Dies". Los Angeles Times. Times Mirror Company.
7. "Muzak, Inc. History". International Directory of Company Histories, Vol. 18. St. James Press. 1997.
8. "WRATHER, JACK". Encyclopedia of Television. Museum of Broadcast Communications. Retrieved August 28, 2015.
9. Wrather Corporation Incorporation Records, 1961 Archived 2008-09-28 at the Wayback Machine
10. Jack Wrather and Bonita Granville Wrather Papers, 1890-1990 Archived 2008-08-28 at the Wayback Machine